| Class of 2019 - 2020 |


This role has been a transformative and pivotal component of my personal and professional development at UB. As a PINK Campus Representative for the University at Buffalo, I have gained insight into the fashion industry and its business and marketing-related attributes. I remain on the pulse of all things fashion & lifestyle, social media trends, and all things PINK as a social media ambassador representing the brand.

On-campus, my co-rep and I are responsible for the planning, promotion, and execution of on-campus activations/events and social initiatives (giveaways, content curation for various campaigns, social media marketing). We are also responsible for managing our school-specific PINK social accounts (@pinkubuffalo) and creating content for those key social platforms. We also oversee a PINK campus team directly on campus to bring initiatives & events to life for students at UB. All of this is done in an effort to elevate PINK's presence on campus and support their mission in empowering young women.

This program has put me and many other PINK Reps at the forefront of highlighting the message of girl power and working to empower many other young women on our campus and across the globe! Throughout this experience, it has been amazing to promote the message of girl power in a consistent effort to uplift all young women and cultivate a community directly on campus. I've gained incredible hands-on experience and harnessed skills in marketing, content curation, styling, event planning, communication, branding, community and brand outreach, and networking.



This is a showcase of some of the content that I have curated as a VS PINK Campus Representative for various projects, campaigns, challenges, or social media posts. This includes photos I have taken, graphics I have created, and any styling and creative direction that were done by me. 

[Click on the photos below to see the full projects live.]



This is a showcase of the events my co-rep and I planned and held as VS PINK Campus Representatives throughout the course of the program.

[Click on the photos and the videos below to see the full projects live.]


This is a showcase of the content my co-rep and I had developed to accompany the newly launched VS PINK We Are PINK Campaign. This campaign was made in an effort to continue to support the message of girl power and highlighting all women.

The following video produced for the campaign can be found over on our @PinkUBuffalo IGTV Channel. The video was also edited by our campus team member Toyosi Oladepo.

[Click on the photos and the video below to see the full projects live.]


In February (2020), I launched a series titled, 'Girl Chat' over on the Instagram platform, @pinkubuffalo. This series was made in an effort to highlight the GRL PWR Project launched by VS PINK.


The VS PINK GRL PWR Project was a campaign designed to support amazing young women and their passion projects aimed to empower women and promote change in their communities. So, for our week-long 'Girl Chat' series we featured past GRL PWR Project winners discussing their experiences with the campaign and how they powered their dreams afterward. The purpose of the series was to give students interested in applying for the GRL PWR Project further insight into its mission and how it has positively impacted & supported the dreams of other young women. In its duration, this Instagram story series garnered an average of 675 in viewership/impressions daily. 


I did outreach to the participants and coordinated all the details and content with them to get this project up and running on our social channels. I've also curated all the graphics (featured below throughout the video) for this campaign.

Additionally, our school also received recognition from PINK due to this series and for the additional creative promotional content developed consistently throughout the duration of the campaign to promote the GRL PWR Project.

[Click on the following content pieces to view the full project.]


This includes content I've created that has been featured on platforms like College Fashionista, VSPINK, and Her Campus Style.

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© 2019 by Kelly Madu

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